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Cyber Monday, Marketing Myth

November 2005 article about how the term "Cyber Monday" to describe the Monday after Thanksgiving as the biggest online shopping day of the year is not true for many retailers and how the term was developed as a marketing device in late 2005. "Now, however, the term has taken on a life of its own in the media. As a result, it may be starting to fulfill its own marketing hype." Includes readers' comments. From BusinessWeek Online.
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